Positioning is Everything
In the competitive Indian franchise market, the brands that win franchise investors are not always the best products — they're the best positioned brands.
RN
About the Author
Many brands struggle to attract quality franchisee investors because of preventable positioning errors. Here's how to fix them.
Rahul Nair
In the competitive Indian franchise market, the brands that win franchise investors are not always the best products — they're the best positioned brands.
About the Author
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